Caylee, welcome to your first design preview. I've put together three distinct design directions for the new Localsearch website. This is an early draft, not a finished product.
Tip: You don't need to pick one design outright. The most useful feedback is "I like the colours from Design 1, the layout from Design 3, and the tone of Design 2." I'll mix and match based on your direction.
A note on the copy: Placeholder only. Final copy is keyword-driven and optimised for both Google and AI search engines (ChatGPT, Perplexity, etc.).
Review 3 design concepts + proposed sitemap. Share feedback on a call.
Merge your feedback into a single polished design. Final homepage approval.
Full copy sweep based on search data, build all pages, SEO, AI search optimisation, forms, analytics. Everything live.
Go live, connect analytics, monitor performance, and iterate.
Click each card to view the full homepage design. Best viewed on desktop first, then check mobile.
Dark hero, strong typography, electric blue accents. Enterprise credibility meets local approachability.
Light, friendly, community-feel. Warm amber tones, approachable copy. Your local marketing mate.
Clean whitespace, subtle gradients, refined type. Stripe/Linear aesthetic for local business marketing.
These are the pages we recommend building. Each page has a clear purpose tied to search intent, conversions, or trust. We've distilled 500+ current pages into a focused 18-page site that works harder.
/ The front door. Hero, value proposition, social proof, product overview, and primary CTA. This is where 60%+ of traffic lands first.
/about 30+ year story, mission, team, and why Localsearch exists. Builds trust for prospects researching before they buy. Google Premier Partner credibility.
/contact Inquiry form with service pre-selection, phone number, business hours, and trust sidebar. Every CTA on the site points here.
/solutions All products on one page showing how they stack together. Helps prospects who aren't sure what they need yet. Comparison view.
/solutions/localvis The foundation product. Custom website, 30+ platform listings sync, Google Business Profile optimisation. Targets "website for my business" and "business listings" searches.
/solutions/localrank Search engine optimisation detail page. On-page, off-page, backlinks, local SEO, reporting dashboard. Targets "SEO for small business" searches.
/solutions/localboost Paid social and display advertising for local reach. Targets business owners who want fast visibility while SEO builds momentum.
/solutions/localads Google Ads management and SEM. ROI-focused with transparent reporting. Targets "Google Ads management Australia" and similar intent.
/success-stories All case studies in one place. Filterable by industry and product. Social proof for prospects comparing options.
/success-stories/[slug] Deep-dive results pages for top clients: Cartech (307 leads), Bulley Roof Restorations, JG Plumbing, Bonny Hills Garden Centre, and others. Each tells the story: problem, solution, measurable result.
/reviews Curated feed of 1,000+ real Google and Trustpilot reviews. Lets prospects read unfiltered feedback. Ranks for "Localsearch reviews" branded searches.
/blog Educational content targeting long-tail search queries. Drives organic traffic and positions Localsearch as the authority on local digital marketing.
/faq Common questions answered directly. Targets "People Also Ask" queries in Google. Reduces sales team workload by pre-answering objections.
/careers Open roles and company culture. Supports recruiting efforts and shows prospects this is a serious, growing company.
This is a framework for how I'd position your products in specific areas using search-term-first URLs. These pages aren't part of the core build - I'm including this to show the approach and how it could scale across regions.
Example slugs for one area (e.g. Gold Coast):
/website-design-gold-coast /seo-gold-coast /google-ads-gold-coast /digital-marketing-gold-coast /social-media-ads-gold-coast Each page gets unique content tailored to that market, not a copy-paste with the city name swapped.
Caylee, pick one area (e.g. Gold Coast, Sunshine Coast, Brisbane) and I'll build out the full set of location pages for that area as a proof of concept. That way you can see exactly how it works before we roll it out to other regions.
/privacy Required by law. Standard privacy policy covering data collection and use.
/terms Required by law. Standard terms of service for the website.
This build focuses on the 18 core pages that drive conversions and trust. Location pages are a separate layer - pick one area and I'll build the proof of concept so you can see the framework in action.
Caylee, the fastest way to move forward is a quick call. Walk me through what you liked, what felt off, and any changes to the designs or sitemap. I'll take it from there.
Click to Call Josh